CEM AQUATICS TRANSITION TO LANDMARK AQUATIC
Customer & Vendor FAQ's

Will the quality of products or services change?

Not at all. You’ll receive the same reliable products and expert service you’ve always trusted from CEM Aquatics, now backed by Landmark Aquatic’s national resources, providing expanded capabilities and even more support for your aquatic needs.

Is the company under new ownership or management?

The CEM Aquatics team you know is still here. While we are joining the Landmark Aquatic family and will be operating under their ownership and brand, your local leadership, support and project team will remain in place throughout the transition to ensure continuity and ease of service.

What will be the biggest change I notice as a customer?

You’ll begin seeing the Landmark Aquatic name and branding. Beyond that, your day-to- day experience shouldn’t change.

Will I still work with the same CEM Aquatics contacts?

Absolutely! The leadership team, including Craig Nielsen, will all be remaining in place. The same folks you’ve relied on will continue to support you, and you may continue to reach out to them at the same email and phone numbers you are currently using. Any changes that may occur will be clearly communicated in advance.

Do I need to change how I place orders?

For now, no. Keep sending your orders the same way you always have. Over time, you may see updates to this process, and they will be communicated to you in advance as needed.

Will current projects or open work be handed off to someone new?

No. At the present time all active projects remain with the same CEM Aquatics professionals who started them to ensure seamless continuity.

Will onsite service, response times, or delivery schedules change?

Service levels will remain consistent.

Will the previous owners or leaders still be involved?

Yes. Craig Nielsen and the CEM Aquatics leadership remain actively engaged and will continue to guide the team during and after the transition.

Will this affect your ability to source products from current vendors?

No changes there. Vendor partnerships remain strong if not better.

Can I still pick up orders at the existing CEM Aquatics location?

Yes. All pickup and delivery options remain the same.

Will pricing change because of the acquisition?

No immediate changes are planned. Our goal is to maintain competitive, fair pricing while expanding value-added services.

Will my warranty or service agreement still be honored?

Yes. All existing warranties, service programs, and agreements remain fully valid and supported.

Why is CEM Aquatics joining Landmark Aquatic?

This partnership brings together shared values, deep industry knowledge, and expanded capabilities. Customers gain a stronger service partner with access to more expertise, technology, and long-term stability.

Will you offer additional services now that you’re part of Landmark Aquatic?

Yes. Over time, customers will gain access to Landmark’s broader suite of services— design-build expertise, renovation, restoration, AquatiCare commercial maintenance, chemical delivery, and more.

Who should I contact if I have questions about the transition?

Your current CEM Aquatics contacts, is still your best first point of contact. For more information, or if you need additional answers to any questions, you may reach out to Landmark Aquatic at info@landmarkaquatic.com

Will my invoices or billing process change?

Not immediately. If updates occur in the future, we will notify you well in advance with clear instructions.

Will your company name change on procurement documents?

Yes—CEM Aquatics will eventually transition to the Landmark Aquatic name. We’ll provide updated W-9s and vendor documentation at the appropriate time.

Do I need new vendor onboarding paperwork? (Vendors)

No immediate changes are needed at this time. If updated documentation becomes necessary, you’ll receive clear instructions.

Will your operating hours or service coverage change?

No. All current operating hours and coverage areas remain the same, with potential for expanded coverage in the future.

How soon will the full integration take place?

Integration happens in phases to avoid disruptions. Your experience should remain smooth throughout.